Premium Phygital Strategy

Connections that GenerateSuccessful Business

Transform your business strategy with premium consulting in Phygital Marketing, High Performance Leadership and Innovation. Over 20 years of experience in global multinationals.

20+

Years of Experience

EXPERTISE

Heath Tech, Pharma and Cosmetics

1B

Management of high-revenue products and market leaders

Marcelo Kneip
About Marcelo Kneip

Leadership with Purpose and Results

With over 20 years of experience in world-class multinationals (EMS, Schwan, EY, Amigo Tech, among others), Marcelo Kneip has developed deep expertise in Business Strategy, Phygital Marketing and High Performance Leadership.

His approach integrates validated academic and market concepts for strategy — creating premium solutions that generate sustainable results with ethics and purpose.

Master in Marketing (Next MBA)
MBA in Strategic Business Management (FGV)
NLP and Emotional Intelligence Certification

"Authentic connections generate sustainable business. Strategy with purpose transforms markets."

— Marcelo Kneip

Our Services

Premium Solutions for Business Transformation

We offer specialized consulting in strategic areas that drive extraordinary results.

Business Strategy & Marketing

Premium vision definition with optimized ROI, aligned with strategic leadership principles and purpose.

Learn more →

Commercial Strategy Implementation

Tactical execution of omnichannel actions (digital and physical) for qualified demand generation.

Learn more →

Product & Business Launches

Complete Go-to-Market strategy, from R&D to market entry with competitive positioning.

Learn more →

High Performance Team Development

Formation of marketing and sales teams focused on ethical leadership and emotional intelligence.

Learn more →

Innovation, Technology & AI

Integration of Artificial Intelligence for accurate diagnostics and process optimization.

Learn more →

Digital Transformation Consulting

Strategic guidance for operations modernization and adoption of disruptive technologies.

Learn more →

Ready to transform your business strategy and generate sustainable results?

Success Cases

Results that Speak for Themselves

Discover some of the projects that demonstrate our ability to generate transformation and measurable results.

EMS Pharma

EMS Pharma

Business Unit Manager

R$400MM

Annual Revenue

+30%

Market Share Growth

50+

Strategic Partners

Complete digital transformation with integrated omnichannel strategy implementation. Management of strategic partnerships with health operators and hospitals, resulting in sustainable growth.

Omnichannel StrategyStrategic PartnershipsDigital Transformation
Schwan Cosmetics

Schwan Cosmetics

Head of Marketing & Sales

LATAM

Geographic Coverage

15+

R&D Launches

200+

Trained Teams

Global leadership of strategic accounts focused on product innovation and MERCOSUR expansion. Development and training of high-performance marketing and sales teams.

Global ManagementProduct InnovationTeam Development
EY Consulting

EY Consulting

Senior Consultant

30+

Global Clients

50+

Strategic Projects

Multinational

Expertise

Strategic consulting for multinationals in digital transformation, innovation and process optimization. Development of strategic roadmaps and implementation of highly complex solutions.

Strategic ConsultingDigital TransformationProcess Optimization

Ready to transform your business?

Let's talk about how Kneip Phygital Strategy can support your strategy and generate measurable results.

Our Process

Proven Methodology for Results

A structured approach that combines deep diagnosis, personalized strategy and disciplined execution.

01
🔍

Intelligent Diagnosis

In-depth analysis using AI to identify opportunities, bottlenecks and growth potential in your business.

Deep AnalysisAccurate DataStrategic Action
02
🎯

Strategy with Purpose

Definition of a customized plan, anchored in ethics, long-term vision and aligned with your strategic objectives.

Deep AnalysisAccurate DataStrategic Action
03

High Performance Implementation

Tactical execution of marketing, sales and operations actions focused on measurable results and excellence.

Deep AnalysisAccurate DataStrategic Action
04
🚀

Continuous Innovation

Integration of new technologies, market trends and continuous optimizations to maintain competitiveness.

Deep AnalysisAccurate DataStrategic Action
05
📈

Measurable Results

Tracking of KPIs, ROI and strategic impact with transparent reports and periodic adjustments.

Deep AnalysisAccurate DataStrategic Action

Result: Sustainable Growth with Purpose

Every step of our process is designed to generate real value, with full transparency and focus on results that matter to your business.

Mentorships

Mentorships to Accelerate Your Career and Business

Personalized mentoring programs for professionals and companies seeking extraordinary results.

Individual Mentoring

Individuals & Young Professionals

Personalized program for marketing and sales professionals seeking to accelerate their career, develop strategic skills and achieve exceptional results.

Personalized 1:1 sessions
Individual development plan
Access to premium resources
Continuous support

Startup Mentoring

Health Tech & Innovation

Complete strategic consulting for health tech startups. From market positioning, go-to-market strategy, to high-performance team development.

Market strategy
Go-to-market planning
Team development
Growth acceleration

Corporate Mentoring

Established Companies

Mentoring and training program for marketing and sales teams of established companies. Digital transformation, high-performance leadership and innovation.

Team training
Digital transformation
Strategic leadership
Process implementation

Executive Mentoring

Directors & C-Level

High-level strategic consulting for executives. Business alignment, innovation, digital transformation and leadership excellence.

Business strategy
Innovation and AI
Ethical leadership
Organizational transformation

Follow our Instagram for updates, strategic tips and exclusive content about Phygital Marketing, Leadership and Innovation.

@dirigindo_business_kneip
Digital Courses

Learn from Those Who Do: Practical and Applicable Courses

Courses developed based on 20+ years of practical experience in global multinationals.

Available Courses Now

Beginner
Strategy
4.9

Essential Phygital Strategy

Learn the fundamentals of phygital strategy and how to integrate physical and digital channels to create memorable experiences.

8
Modules
24
Lessons
150
Students
4 weeks
Completion certificate
R$ 297
Intermediate
Marketing
4.8

Advanced Phygital Marketing

Master advanced phygital marketing techniques with real cases, tools and strategies implemented in large companies.

12
Modules
40
Lessons
89
Students
6 weeks
Completion certificate
R$ 497
Intermediate
Leadership
4.9

High Performance Leadership

Develop leadership skills based on emotional intelligence, people management and building high-performance teams.

10
Modules
32
Lessons
120
Students
5 weeks
Completion certificate
R$ 397
Beginner
Innovation
4.8

AI for Marketers

Discover how to use Artificial Intelligence to optimize campaigns, personalize experiences and increase marketing ROI.

8
Modules
28
Lessons
200
Students
4 weeks
Completion certificate
R$ 347

Coming Soon

Coming Soon
StrategyAdvanced

Go-to-Market Strategy

Create winning product launch strategies. Learn how to position, communicate and conquer the market.

14
Modules
45
Lessons
-
Students
7 weeks
Completion certificate
Coming Soon
TransformationAdvanced

Digital Transformation for Companies

Complete guide to digital transformation. Strategy, implementation, change management and results measurement.

16
Modules
50
Lessons
-
Students
8 weeks
Completion certificate

Follow Course Updates

Follow our Instagram for exclusive discounts, bonuses and free content about Phygital Marketing, Leadership and Innovation.

Follow @dirigindo_business_kneip
Insights & Cases

Blog: Strategy, Phygital Marketing and Innovation

Read in-depth articles about real cases, business strategy, phygital marketing and high performance leadership.

Business Strategy

The Start With Why Framework: How to Build Business Strategies that Inspire and Generate Results

Discover how Simon Sinek's revolutionary concept can transform your business strategy. Learn to communicate purpose, engage teams and create sustainable differentiation through the Golden Circle.

Marcelo Kneip
January 16, 2025
12 min
Case Study

Phygital Actions: How to Achieve Market Leadership by Integrating Strategy, Digital Marketing and Physical Experiences

Discover how to apply an integrated Phygital strategy to achieve market leadership. Real case: R$400MM in revenue, 30 million digital impressions, Guinness World Record and +30% market share growth.

Marcelo Kneip
January 6, 2025
15 min

Receive New Articles

Subscribe to receive the latest articles on Phygital Strategy, Digital Marketing and Leadership.

Market News

Stay Updated with the Latest Trends

Follow the main news about Marketing, Health Tech and Artificial Intelligence.

FEATURED
Artificial Intelligence

OpenAI Launches GPT-5: New Capabilities in Marketing Data Analysis

The new version of GPT brings significant improvements in natural language processing, enabling deeper consumer behavior analysis.

January 30, 2025
Tech News
FEATURED
Health Tech

Health Tech Market Grows 45% in 2024

Investments in digital health startups reach historic record, driven by demand for Phygital solutions and telemedicine.

January 28, 2025
Market Report

Latest News

Digital Marketing

Trend: Real-Time Personalization with AI

Leading brands adopt AI to personalize customer experiences in real-time, increasing conversion by up to 60%.

January 25, 2025
Marketing Insights
Regulation

AI Regulation in Europe: Impact for Brazilian Companies

New EU regulations on AI will affect global marketing strategies. Learn how to prepare.

January 22, 2025
Legal Update
Cosmetics

Premium Cosmetics Adopt Omnichannel Strategy

Premium cosmetic brands integrate physical stores with digital experiences, creating a seamless shopping journey.

January 20, 2025
Industry News
Artificial Intelligence

Generative AI Revolutionizes Content Creation in Marketing

Marketing agencies adopt AI tools to accelerate content production while maintaining premium quality.

January 18, 2025
Marketing Tech

Receive Weekly News

Subscribe to our newsletter to receive the main news about Marketing, Health Tech and Artificial Intelligence directly in your inbox.

Get in Touch

Let's Talk About Your Project

I am available to discuss how I can help transform your business.

Location

São Paulo, Brasil

Connect on social media

Send a Message

We respect your privacy. Your data will only be used to respond to your message.